All of our program coordinators and instructors hold either a Master’s or Ph.D. degree in exercise science, biomechanics, exercise physiology, kinesiology, physical therapy, nutrition or an exercise science-related degree. They all strive to support their students and become valuable resources and mentors well after they graduate. See below for the program coordinator bio's.
Ken Baldwin, M.ED., is the Program Coordinator and an instructor for the Professional Certificate in Personal Fitness Training. He is the former Chair of IDEA’s National Personal Trainer Committee and Chair of the Senior Fitness Subcommittee for the Massachusetts’s Governor’s Committee on Physical Fitness and Sports. Ken is the Senior Editor and lead author for the American College of Sports Medicine - ACSM’s Resources for the Personal Trainer Manual (2nd Ed.) and textbook. He continues to serve on national committees for ACSM, AAHPERD (AAPAR), and the Medical Fitness Association (MFA). He has been honored with numerous awards including IDEA’s Personal Trainer of the Year Award, presented at the IDEA International Personal Training Summit.
David Flench, MBA, ACSM HFS, is the program coordinator and an instructor for the Professional Certificate in Fitness Business Management. He has over 13 years work experience in health and fitness, and is currently the General Manager for the Healthplex Fitness Center at the Institute for Advanced Medicine in the Sarasota Memorial Healthcare System in Sarasota, FL. David is responsible for the strategic planning and operational oversight for the Healthplex, a new 80,000 square foot state-of-the-art medically-integrated health and wellness center. David attained his Master of Business Administration from Franklin University in Columbus, OH and his Bachelor of Science with a concentration in Exercise Science from The Ohio State University in Columbus, OH. David recently finished a three-year term as the Chairman for Florida Regional Chapter of the Medical Fitness Association (MFA), continues to serve on national committees for MFA, and was the 2009 recipient of the MFA Don Schneider Distinguished Service Award. He is an active member of the American College of Healthcare Executives, Leadership Sarasota County, and the American College of Sports Medicine.
Melissa Halas-Liang, MA, RD, CDE
Melissa Halas-Liang, MA, RD, CDE is the Program Coordinator and an Instructor for the Professional Certificate in Nutrition for Optimal Health, Wellness, and Sports, and an instructor for the Professional Certificate in Advanced Personal Fitness Training. She is
a nationally recognized Registered Dietitian, nutrition educator and
wellness expert and is a spokesperson for the California Dietetic
Association (CDA). She has over 15 years of experience in nutrition
through the lifecycle, teaching, education and curriculum development,
clinical/critical care, nutrition management, counseling, media and
writing. She holds certificates in Childhood and Adolescent Weight
Management and Wellness Coaching, in addition to a BS in Clinical
Dietetics, an MA in Nutrition Education, and was a Certified Nutrition
Support Dietitian for 10 years. She also has a certificate for Childhood
and Adolescent Weight Management and is a Wellness Coach. In August
2006, she founded SuperKids Nutrition, Inc. (www.superkidsnutrition.com)
and the Super Crew to “Save the world one healthy food at a
timeTM.” She provides nutrition articles, resources, learning activities
and newsletters to thousands of schools in over 40 states and motivates
families and educators to actualize a healthy life.
Jasmine Jafferali, MPH, is the Program Coordinator and an instructor for the Professional Certificate in Women's Exercise Training and Wellness.
She has a diverse fitness background with over ten years of industry
experience in campus recreation, corporate wellness, and the commercial
health club setting. She has presented on a wide range of health and
fitness topics for the community, at major corporations, and at
national and international conferences. She also advocates bringing the
fitness and medical community together through wellness and
preventative programming. Jasmine specializes in Women’s Health and
Wellness focusing on pre and postnatal fitness and is a Master Trainer
for Healthy Moms® Fitness and Resist-a-ball®.